A graphic designer and self-described musician from Lima, Perú based in Athens. Due to an independent education of formal institutions and based mainly on old manuals and distance courses, I find myself in a constant search for methodologies and creative processes. I am currently experimenting in the field of strategic graphic design that involves creative dynamics during the process of pre- and post-conceptualization.

           The projects selected from 2017 - 2020, try to show a comparison between the different presentations that project after project has been changing. That is why I have uploaded to Issuu the presentation files that explain in more detail the different procedures in the different projects.


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TO'OM COFFEE NON PLACE - Visual Identity, Naming, Editorial Design

MAY 2019
TheRedGrass Design Studio
Art Direction, TRG_1916

In collaboration with the brilliant designer Tanja Kapoglou

To'om- Presentation of naming proposals - Stage 1

To'om- Presentation of graphic proposals - Stage 2

© 2020 JuanSolano | No portion of this presentations may be reproduced in any form without express and prior written consent of the author.
TO'OM COFFEE NON PLACE - Visual Identity, Naming, Editorial Design

Developed the DNA of the brand: Your companion in the cheerful surprise of experimentation, we worked with two concepts coming from this process: Experiencing ritualism & origins through fusion.
In contrast to the definition of a space for debate, this proposal invites us to reflect on the everyday and intercultural habit we have in those spatio-temporal singularity that we call "country". Coffee as our main product becomes an object that exemplifies the progress of interculturality that we have had over the centuries.
There are certain approaches to imagine a space without limits by which a country is conformed, since through the years what we call identity is a constant exchange and there even a simple action connects us with different traditions and cultures.