I am a self-taught graphic designer and self-described musician from Lima, Perú based in Athens. Due to an independent education of formal institutions and based mainly on old manuals and distance courses, I find myself in a constant search for methodologies and creative processes. I am currently experimenting in the field of strategic graphic design that involves creative dynamics during the process of pre- and post-conceptualization.

           The projects selected here try to show a comparison between the different presentations that project after project has been changing. That is why I have uploaded to Issuu the presentation files that explain in more detail the different procedures in the different projects. In case you want to see it in full detail please write me an email and I will answer you as soon as possible.
            Be sunflower.

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THE RED GRASS DESIGN STUDIO - Visual Identity, Brand Strategy, Editorial Design, Business Plan Design

AUG 2018
TheRedGrass Design Studio
Art Direction, TRG_1800

© 2020 JuanSolano | No portion of this presentations may be reproduced in any form without express and prior written consent of the author.

Brand DNA: Modernism Nostalgia

A graphic design studio whose purpose is to change the vulgar conceptions of design for models of order and standardization, through an internal and continuous submission to a constructivist criticism. With a commitment to help change our society under the guidelines of aesthetics, coherence and functionality.

A proposal of design, ideology and structure taking into account three existential questions and conditions in the field of graphic design.

  1. How to design a design?
  2. Arbitrarily (by Massimo Vignelli )
  3. Highlighting Visual Comunication