A graphic designer and self-described musician from Lima, Perú based in Athens. Due to an independent education of formal institutions and based mainly on old manuals and distance courses, I find myself in a constant search for methodologies and creative processes. I am currently experimenting in the field of strategic graphic design that involves creative dynamics during the process of pre- and post-conceptualization.

           The projects selected from 2017 - 2020, try to show a comparison between the different presentations that project after project has been changing. That is why I have uploaded to Issuu the presentation files that explain in more detail the different procedures in the different projects.


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A retrospective on the process of symbolizing

2017 - 2020

Albert-Span Studio
TheRedGrass Design Studio
RedGrass Design & Printing

© 2020 JuanSolano | No portion of this presentations may be reproduced in any form without express and prior written consent of the author.

A compilation of symbols that make me retrocede and understand my process of symbolizing values of a company. Each symbol, whether it belongs to a client, a personal project or an intervention; was made with the purpose of providing a semantic, syntactic and pragmatic meaning.

Selection of symbols designed in four years, starting with the ones from 2017, RedGrass Studio; the ones from 2018 - 2019, TheRedGrass Studio and the ones from 2020, Albert-Span Studio.

(Pw) Personal Work - These projects were made with the purpose of experimenting and practicing, each project included in this selection includes a procedure from beginning to end, simulating a real client or a professional project.

In case you want to see with more details the process or the applications of each project do not hesitate to contact me and I will be glad to show you.